If this is you, don't worry, you're in good company; we see it all the time. An independent artist calls us in AFTER they've made a GREAT sounding record. They hired the right producers, the right engineers, the right mixers, and topped it off with a great mastering engineer. They Dropbox us a finished record and it sounds fantastic! It's well written; catchy, insightful, and authentic. Exactly what you would expect from a professional musician.
So we meet over coffee, or dinner, or drinks and talk about what they are trying to accomplish and in what time frame. We discuss radio vs streams, the value of geo-marketing, measurable results, booking agents, and everything else.
Then, we get to the heart of the matter with a single question; "What's your budget?" It feels a lot like driving over that low point on the 110 between LA and Pasadena. Your stomach turns a little, waiting for the answer, I would guess it's similar for the artist as they say... "I spent it all on the record" and just like that the show is pretty much over. If you stop reading here, I wouldn't blame you. It's a tough business and each musician is competing against every other musician. It doesn't matter if you look at Jay-Z or Torey Lanez or Dierks Bentley, they all have this thing in common; the funds to promote a record.
You see, a great record is almost useless if you can't tell anyone about it. Sure, there are artists who get it done purely on their artistic approach, but that's rare and if you're betting on just that; stay away from Vegas.
Simple solution on the next record, whatever your budget is, spend roughly 30% on how the record sounds. Spend 25% on what the record looks like (packaging, photos, videos etc). Spend the rest on marketing and promotion.
Now, if you're currently in this position there are a few things you can do...
1) Get your brand on point!
--- Know who you are and double down on it.
2) Social media; lock in your personality, post with a purpose
--- Sync up your profile pics and banners (if you need the Photoshop templates send an email to Info@CadeMichaels.com)
--- Engage at least twice a day
--- Check out our Youtube Channel for videos on the subject
3) Freeblogs! Use them! This is more valuable in SEO world than anything else, but it's going to get you moving.
4) Collaborate with the people who worked on the record and ask them to help via social media
-- Producer, mixers, features, mastering
5) Start asking for favors and returning favors
6) Your EPK is now your 2nd best friend. Make sure it's as good as you are.
7) Once all that is in order, sign up for a Free Consult and we'll help you line up the rest.